by Previn Karian
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17 January 2022
Who needs a coach when you can go on a course? The business world is awash with courses. Online, webinar, YouTube, blogs, company seminars, in-house, out-sourced, professional/ institutional accredited qualifications, certificates and diplomas, continuous professional development, books. There are a myriad courses within each of these outlets for which a business person becomes a consumer target. So who needs a coach when you can figure things out yourself? The idea that you can do everything on your own is a specific mental state. And it's not "narcissistic". It is a state known as "omniscient fantasy" – the feeling that you have a God-like ability to control your future and create it alone. It is a hugely driven, manic, high-energy, high-octane, secretly determined, obsessive lifestyle. Your mind is constantly filled with noisy lists of things to do, emails to read/write, calls to make, goals to set, goals to reach, customers and staff to please – and courses to go on. Courses can have a very beneficial impact on broadening your horizons or opening new possibilities. Sometimes they are professionally necessary. They demand discipline and sacrifice of time that can bring rewards and returns to your business world. In the short-term, they can get you through a stuck place. Strangely, this does not apply to professional sports. In sports, the coach is absolute. The coach literally defines your professional capacity, level and ranking. The greats in the sports always speak of the coaches who mentored or inspired them to move to the next level. They are also unafraid of changing coaches when the time is right to do so. So why does the same not apply to business?